I’ve been writing a lot about North Korean unfathomability, but weirdness is not confined to the north of the peninsula.

Korea’s major school uniform makers have agreed to end all celebrity endorsements indefinitely before the new school term begins in March [2009]; the cost cutting decision was made following government’s demand to halt the rising prices of school uniforms. It’s a good call from the government and manufacturers, but some fans might mourn that they won’t be seeing their favourite idols in cute uniforms in near future.

School uniforms were celebrity endorsed? Why? Follow this link for lots of weird school uniform TV ads.
Here’s a sample for your edification.